KEMA (or CEMA) is Korea (Corea) Entertainment Management Association.
Or, as fly high so elegantly put it: Korean Entertainment Mega Assholes^^
This is their website: http://www.cema.or.kr
And these are the members of the board:
The biggest Asshole of them all is Hwang on the right, second row from bottom. (Never realized we could be so fluent in such lingo^^)
What is KEMA? What does it do? Perhaps our Korean compatriots can enlighten us.
We did some research on the American scene and came up with some familiar names (info from Wikipedia):
The Motion Picture Association of America (MPAA) represents the studios, the big bosses; the Screen Actors Guild (SAG) and Associated Actors and Artistes of America (AAAA) are trade unions of actors and performing artists. These associations are advocates for their members; they look out for the well-being of their members; they protect their members.
Now what KEMA has done to PSH is : punishment / penalty — totally undeserved.
First things first, who gets to be a member of KEMA? Looks like the representatives of the management companies. Hoo Factory is a new management company. As far as we know, it has only one actor. HF is probably not a member of KEMA. Even if it is, it certainly doesn’t sit on the management committee, let alone the Ethics Committee which dishes out rewards and penalties. Now Hwang, the ex-CEO of EYAGI (now called Didim 531) is a Director of KEMA and a member of the Ethics Committee. We don’t know whether members are appointed or elected. In any case, it looks like an old boys’ club.
I’ve done some research on past KEMA cases. It seems they act mostly as a mediator between actors and their management companies or production companies. Actor A breaks his contract, actor B is dropped by a production company, actor C is not paid for work done, etc. Sometimes it succeeds in making the parties involved arrive at an agreement or settlement. When it cannot, KEMA flexes its muscles and forces actors who are members not to participate in certain dramas so as to punish some actor or production company.
The full name of the committee should be Rewards and Penalties Adjustment Ethics Review Board. All I see are penalties; I have no idea how they reward anyone. Oh, I suppose that means allowing an actor to make his comeback after he has done penance, i.e. refrained from all activities for a period of self-restraint. How long? Well, now that is the million-dollar question.
KEMA told several K-media on February 28 that PSH was not on its agenda for its coming meeting, and yet after their March 5 meeting, they issued that statement “punishing” PSH. Please see our earlier post:
It’s been a long time since I’ve been in a formal meeting (so glad I’m no longer in the rat race), but I still remember the last item on the agenda is always AOB – Any other business. I suppose someone (Hwang or one of his cronies) introduced the PSH matter in AOB. I also remember whenever something requires a vote, the votes invariably have all been lined up beforehand. Hwang must have lobbied for support before he slipped this item into AOB. Poor PSH didn’t stand a chance. I wonder if Hwang had the decency to recuse himself during the vote (since the conflict of interest was so glaring), but then H is not an honorable man.
I must have read that KEMA statement a hundred times, but I still can’t put my finger on the heart of the matter. It does not recommend any specific course of action against PSH, just that he has not shown enough remorse or practiced enough self-restraint. I think that translates as: PSH has not come crawling to KEMA, begging for forgiveness on his knees. So Hwang can humiliate him still further. We all know PSH is a tough guy, meaning stubborn and headstrong when he knows he has not done anything wrong and would never bow to pressure. The official statement that Hoo Factory issued on October 3, 2013 (just before PSH’s return to Korea on October 5) offered an apology by the CEO Park Wu Ho (PSH’s younger brother) for causing social controversy, paving the way for PSH’s return. Please note PSH himself never apologized!
Apparently this is not enough for Hwang. He has lost his case against PSH in July 2013, dismissed by the prosecutors as “no suspicion”, i.e. no case. He has complained to KEMA about PSH, demanding an apology (which was not forthcoming.) Now the news on March 7 revealed for the first time that this so-called Company A filed suit against PSH and EYAGI in August 2013, alleging breach of contract regarding the aborted music drama that PSH was shooting in Thailand in September 2012. To all intents and purposes, this Hwang wanted to exact his pound of flesh from PSH by hook or by crook. Can it be coincidence that the KEMA statement was issued on March 5 and the “breach of contract” case went on trial on March 7? Of course not; they are all orchestrated by Hwang.
The lawsuit will be settled one way or the other, although I don’t understand why Company A should be suing PSH when the deal should have been made between EYAGI and Company A. PSH’s lawyer said there was no contract and Company A’s lawyer said there was a verbal agreement. If my conjecture is correct (that Company A is really owned by Hwang), then it all becomes clear. Hwang wanted to squeeze PSH for every last drop of blood — make him work on that music drama without pay, and when that didn’t work out, make him pay compensation out of pocket. Can there be anything more despicable? Pure speculation, sure, but makes sense.
What is more worrying is the KEMA statement. Victoria asked in her comment: “Does KEMA have teeth?” Well, I hope it’s just a toothless tiger, its bark worse than its bite. What can they really do to PSH? Will the big studios like KBS, SBS, MBC heed its call and not cast PSH? Don’t forget all reports say KBS offered the role in “Golden Cross” to PSH but he had to decline because of scheduling conflicts. KBS obviously did not consult KEMA first. Will the big studios be deterred by the KEMA statement? I doubt it. It all boils down to business. Who can boost ratings? Who can sell dramas? More importantly, who can act?
So, having analyzed the KEMA statement to death, I’ve come to the conclusion it’s Hwang’s last hurrah. There is a Cantonese saying (I don’t know how to write the Chinese) which translates as: “Even if he falls down, he has to grasp a fistful of sand.” That’s Hwang. His desire for revenge against PSH may be as strong as ever, but he has exhausted all means of blocking PSH’s return. All that talk in the KEMA statement about stars’ bad influence on the young, purification system and moral ruler, healthy growth of the entertainment industry, going beyond Korea and headed to Asia and beyond, etc. is just hogwash. It’s a personal vendetta against PSH through and through. I don’t think that KEMA statement is binding at all, or even a guideline for course of action.
Next thing we hear: PSH will return to the big or small screen in Korea, definitely within 2014.
Bad KEMA! Good Karma!
PSH selling T-shirts (the one he’s wearing) before his trip to Africa in September 2009 in aid of charity
(Credits: PSH photo from http://gall.dcinside.com. Thanks!)